Simple pricing
Private practice websites from $499. Hosting $20 a month. No contracts.
One price for the build, one small monthly fee to keep it running, and an optional add-on if you want ongoing content and SEO handled. Every number on this page is the real number. The comparison table below lists what other therapist and healthcare website companies publish, so you can see where this sits.
Writing, design & launch
plus $20/month hosting, maintenance & updates
- Every page written and designed for you
- Service, telehealth, insurance & rates pages
- Google Business Profile setup
- Optional online booking
- Privacy-aware contact forms
- Fast, mobile-first, and yours to keep
Continued edits & content
cancel anytime
- Continued site edits whenever you need them
- Monthly blog posts written for your services
- Ongoing Google Business Profile optimization
- Advanced SEO so nearby patients find you first
What the $499 build includes
- Every page written for you. Homepage, about, one page per service or specialty, telehealth, insurance and fees, new patient information, contact. Drafted from a conversation with you, revised until it sounds like you.
- Design and build. Mobile first, fast, accessible to WCAG 2.1 AA, with your photos and colors.
- Compliance pages. Privacy policy, HIPAA notice, accessibility statement, and a contact form that collects only what it should.
- Google Business Profile setup. Categories, hours, description, services, and photos, matched to the site so both rank together.
- Optional online booking. Connected to your scheduler if you have one, or a simple appointment request form if you do not.
- Launch. Domain connected, SSL, search engine submission, and a walkthrough of how to reach me for changes.
How this compares to other private practice website options
Published prices as of September 2026, taken from each company's pricing page or recent third-party reviews. Vendors run sales and change plans; confirm before you sign anything.
| Option | Upfront | Monthly | Writing included? | Own the site? | Five-year total |
|---|---|---|---|---|---|
| DIY: Squarespace or Wix | $0 | $16 to $45 | No | Yes | About $1,400 |
| TherapySites | $0 | $59 to $69 base; SEO $40 extra | Templated | No | About $6,500 |
| Brighter Vision | $100 | $99 to $349 | Pre-written library | No | $6,000 to $21,000 |
| Empathysites | $2,499 | $97 | Yes | Content only | About $8,300 |
| Custom therapist agencies (Private Practice Elevation, Therapist Site Toolbox) | $6,250 to $6,500 | Optional care plan | Coaching or prompts | Yes | $6,250 plus |
| Healthcare marketing agencies, typical | $3,000 to $15,000 | $300 to $1,500 retainer, often 12-month contract | Usually | Varies; check the contract | $20,000 plus |
| Rank The Practice | $499 | $20 | Yes, every page | Yes | $1,699 |
Sources: brightervision.com/pricing, empathysites.com/pricing, privatepracticeelevation.com, therapistsitetoolbox.com, and 2025 to 2026 third-party comparisons of TherapySites plans. Agency ranges are typical market quotes, not a specific vendor. Five-year totals use base prices with no sales or add-ons. The therapist-specific breakdown is in how much a therapist website costs.
Who this pricing is for
Solo and small group private practices: therapists, psychiatrists, nurse practitioners, primary care, dentists, chiropractors, and the other specialties on the specialties list. Group practices with many providers or several locations need more pages and are quoted individually; the starting point is still the same build, and I will give you a fixed number before any work starts.
Straight answers
Pricing questions, answered.
How much does a Rank The Practice website cost?
$499 for the complete build, plus $20 per month for hosting, maintenance, and updates. The $499 covers every page written and designed for you, Google Business Profile setup, privacy policy and HIPAA notice, an accessibility page, privacy-aware contact forms, and launch. Larger group practice sites with many providers or locations are quoted individually and start higher.
What does the $20 per month cover?
Hosting, SSL, security, backups, uptime, and small edits when you need them: a new team member, updated hours, a changed insurance list. It is month to month with no minimum term.
What is the $79 per month growth add-on?
Ongoing work after launch: continued site edits whenever you need them, a monthly blog post written for your services, ongoing Google Business Profile optimization, and advanced local SEO. It is optional and can be cancelled any time. Most solo practices launch without it and add it later if they want more reach.
Is there a contract?
No. There is no long-term contract for the build, the hosting, or the growth add-on. Hosting and the add-on are month to month.
Do I own the website?
Yes. The domain is registered in your name and the site files are yours. If you ever stop hosting with me, I hand over the complete site. That is the main difference between this and subscription platforms like TherapySites or Brighter Vision, where the site disappears when you stop paying.
What is not included in $499?
Professional photography, a logo if you do not already have one, paid advertising management, and ongoing monthly content, which is what the growth add-on covers. If you need any of those, I will tell you up front and quote it separately or point you to someone who does it well.
How does this compare to TherapySites or Brighter Vision?
TherapySites runs $59 to $69 per month for a templated site plus $40 per month for SEO, and Brighter Vision runs $99 to $349 per month plus a $100 setup fee. Over five years that is roughly $6,000 to $6,500 with nothing owned at the end. Rank The Practice is $499 plus $20 per month, about $1,700 over five years, with original writing and a site you own.
Want this handled for you?
I build websites for private practice owners: every page written and designed for you until you're satisfied, plus your Google Business Profile set up, starting at $499 with no long-term contracts.
Find your specialty →
Real Google Business Profile data
199 Business Profile interactions in four months
Straight out of the Google Business Profile dashboard: calls, direction requests, and website clicks from people searching on Google and Google Maps, May through August 2026. Climbing every single month. That is what happens when the Business Profile, the map pack, and the website are all pulling in the same direction.